Customer interview guide
Customer interview guide
Run five interviews that ask about past behaviour, not opinions about your idea.
EBK-006
Customer interview guide
R 199,00
Also $16.00 · £12.00 · €14.00
Run five interviews that ask about past behaviour, not opinions about your idea.
- Type
- PDF guide with Markdown and DOCX
- Licence
- Personal use
- Version
- 1.0.0
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Look inside
This is the shape of the guide. The opening is shown in full.
Who to talk to
Talk to people who have done the job in the last six months. Friends who like you will be kind. Kind is not evidence.
- A screen question about the last time.
- No pitching in the first interview.
- Five people, not fifty.
The questions
Ask when they last hit the problem, what they did, what it cost, and what they tried before. Ask them to walk through the last time, not the usual time.
During the call
Write their words. Do not translate into your feature while they are talking. If you do not understand, ask them to say it again. Do not fill the silence with your idea.
After five
List what repeated and what contradicted. Do not average people into a persona. A contradiction is a reason to talk to a sixth person, not a reason to pick the answer you prefer.
The rest of the guide, and the other files, stay in the download.
What it is
Run five interviews that ask about past behaviour, not opinions about your idea.
Founders who have not yet sold the thing they want to build.
Opens in
PDF guide with Markdown and DOCX
This is a practical guide, not professional advice. Laws, tax, platforms, and prices change. Check the current rules before you act.